Evergreen Health Food - European Health Food Grocery Chain
Evergreen uses TapMap to understand the kinds of trends that are happening in the marketplace in real time.
By giving TapMap access to its product and price data, Evergreen is in a unique position in that it can tracks the items that potential customers are scanning and searching for in real time. The TapMap analytics engine allows Evergreen manager, James Higgins, to put on special promotions and sales that will appeal to a broad range of customers. "Our customers are quite savvy about prices and are very knowledgeable about our products. By tracking real time scans, we now know what products are in demand. With that kind of knowledge, we can then offer promotions and special offers to all of our clients."
Another important aspect of the product is the knowledge that it gives retailers about the most popular stores,and where demand is coming from. TapMap can track the the demand patters of certain products, no matter where they are located in the country. This gives retail managers the ability to know where most of demand is taking place - allowing them to put on special offers in certain stores. It can also track where demand is across regions where the store does not have a presence. "This feature is really interesting - we are always trying to plan where to open our new store - this tool is one of the systems we can use to help us manage the process."